Rustington's crime rate in July 2023 stood at 4.5 per 1,000 residents, placing it 45.8% below the UK average of 8.3. This marked contrast with national trends highlights the area's unique crime profile. Violence and sexual offences accounted for 29.7% of all reported crimes, followed by criminal damage and arson (14.6%) and anti-social behaviour (11.5%). The rate of violence and sexual offences in Rustington was 53% below the UK average, a disparity that may reflect the area's relatively small population and strong community networks. Seasonal factors likely contributed to the crime mix, with peak summer activity and festivals potentially increasing opportunities for property crimes. However, the most striking anomaly was the surge in shoplifting, which rose by 200% compared to June, suggesting a shift in criminal activity patterns during the tourism season. This increase may be linked to the influx of visitors to the area's coastal attractions, creating more opportunities for retail theft. Meanwhile, anti-social behaviour saw a 40.6% decline, due to increased police presence or community initiatives during the summer months. The low rates of vehicle crime (58% below UK average) and burglary (39% below UK average) could indicate effective security measures in residential areas or the absence of high-value targets. Overall, Rustington's crime picture in July 2023 illustrates a balance between seasonal pressures and local factors that keep crime levels significantly below national benchmarks.