Rustington's crime rate in July 2024 stood at 5.2 per 1,000 residents, placing it 38.1% below the UK average of 8.4 per 1,000. This performance contrasts sharply with national trends, particularly in violent crime, where the area recorded 1.6 per 1,000 residents—44% below the UK average. Violence and sexual offences formed the largest single category, accounting for 30.9% of all reported crimes, followed by anti-social behaviour at 25.1%. These figures suggest a focus on interpersonal conflicts and public order issues, which may be amplified during the summer season when tourism and local events increase foot traffic in public spaces. The seasonal context of July—peak tourism month, with festivals and outdoor events—likely contributes to higher incidents of anti-social behaviour and public order violations, though the area's overall crime rate remains low compared to national benchmarks. Property crime rates were also significantly below UK averages, with shoplifting and burglary each recording 41% and 29% deficits respectively. This pattern may reflect effective policing in retail areas or the influence of a built-up area's infrastructure, which could limit opportunities for certain types of property crime. The low rate of vehicle crime, 57% below the UK average, suggests that local parking and traffic management strategies may be working well, though this remains an area for continued monitoring. Overall, Rustington's crime profile in July illustrates a combination of seasonal factors and localized characteristics that keep the area's crime rates well below national averages.