For a population of 37,703 residents, Sutton in Ashfield recorded 440 crimes in July 2025, equating to a crime rate of 11.7 per 1,000 people—36.0% above the UK average of 8.6 per 1,000. This places the area in a higher risk category compared to the national benchmark, though the specific nature of these crimes reflects local patterns. Violence and sexual offences accounted for 34.3% of all reported crimes, followed by anti-social behaviour (14.6%) and shoplifting (12.5%). These figures align with the area’s seasonal dynamics, as July typically sees increased foot traffic due to tourism, festivals, and summer events. The dominance of violent crime may be linked to the town’s proximity to major transport routes and the presence of public spaces that attract both residents and visitors. Anti-social behaviour, while lower than the UK average, is consistent with the area’s built-up character and the density of residential and commercial zones. Shoplifting rates, at 131% above the UK average, suggest vulnerabilities in retail environments, possibly exacerbated by the summer influx of tourists and the timing of local festivals that draw crowds to high-street areas. The overall crime profile indicates a need for targeted interventions in public spaces and retail sectors, though the absence of significant property crime relative to violent offences suggests a different set of challenges compared to other urban centres. The seasonal context of July—peak summer, schools out, and festivals—likely contributes to the elevated rates, though the exact causal links remain complex to disentangle without further data.