For a town of 12,699 residents, 81 crimes in July 2024 translate to a rate of 6.4 per 1,000 people—23.8% below the UK average of 8.4. This places Attleborough among the safer built-up areas in the country, though the crime profile reflects seasonal and local dynamics. Violence and sexual offences dominate with 46 incidents (56.8% of all crimes), a rate of 3.6 per 1,000, 26% above the UK average for this category. Public order offences (12 incidents) also exceed the UK average by 41%, likely tied to the summer peak of festivals, outdoor events, and increased foot traffic in Attleborough’s central areas. Anti-social behaviour, however, sits 59% below the UK average at 0.6 per 1,000, suggesting community cohesion or effective local policing. The seasonal context of July—schools out, tourism at its height, and frequent events—may partly explain the surge in violent and public order offences, though the overall rate remains lower than national benchmarks. This balance between local activity and comparative safety illustrates the combination of Attleborough’s character as a small market town with a mix of residential and commercial zones.