The New Forest, with a population of 176,116, enjoys a relatively good safety score of 85 out of 100, exceeding the UK average of 79. While the crime rate of 60.1 per 1,000 is lower than the UK average of 91.6, rural residents are not immune to scams. While specific data detailing scams targeting only New Forest residents is unavailable, common scams affecting rural areas across the UK are likely to be prevalent here as well.
Several types of scams often target rural communities. These frequently exploit the close-knit nature of rural villages and the reliance on neighbours and local services. Common scams include:
- Bogus callers: Individuals posing as utility workers, surveyors, or salespeople attempting to gain access to homes for fraudulent purposes. This is particularly concerning in areas with older properties.
- Telephone scams: Scammers impersonate banks, HMRC, or other official bodies to obtain personal or financial information. The prevalence of landlines in many rural homes makes residents more vulnerable.
- Online shopping scams: Fake websites or misleading advertisements lure residents into purchasing goods that are never delivered or are significantly different from what was advertised. This is a growing concern across all demographics, but rural residents may be less familiar with online safety practices.
- Investment scams: Promises of high returns on investments, often related to agricultural land or renewable energy, entice residents to part with their savings. These schemes often target individuals with disposable income.
- Lottery and prize scams: Notifications of winning a lottery or prize, requiring upfront fees to claim the winnings, are common tactics. These scams prey on the desire for easy money.
While the New Forest's lower crime rate suggests a generally safe environment, residents should remain cautious and aware of these potential scams. It’s important to remember that scammers often adapt their tactics, so staying informed and verifying any requests for money or personal information is crucial. Always contact organisations directly using known, trusted contact details, and never share sensitive information over the phone or email.