Shoplifting can significantly impact businesses, and understanding the risk is the first step in prevention. In Keele, a Built-Up Area (BUA) within Newcastle-under-Lyme, the crime rate currently stands at 54.6 incidents per 1,000 residents. This is notably lower than the UK average of 91.6 per 1,000, suggesting a relatively safer environment, but vigilance remains essential. Keele’s population is 3114, so even a low crime rate can translate to a tangible impact on local businesses.
While Keele benefits from a safety score of 87/100, which is higher than the UK average of 79, shoplifting remains a persistent concern. Businesses need to take proactive steps to mitigate the risk. Here’s how:
- Visible Deterrents: Install and maintain visible CCTV cameras. These serve as a powerful deterrent and can be invaluable for identifying and prosecuting offenders. Clear signage indicating that CCTV is in operation should also be displayed.
- Staff Training: Train staff to be observant and aware of potential shoplifting behaviours. This includes recognising suspicious activity and approaching customers who appear to be loitering or handling merchandise excessively.
- Loss Prevention Procedures: Implement robust loss prevention procedures, such as keeping high-value items near the checkout, using security tags, and regularly auditing stock.
- Mirrors and Visibility: Strategic placement of mirrors can improve visibility and reduce blind spots, making it more difficult for thieves to operate unnoticed.
- Customer Service: While it may seem counterintuitive, excellent customer service can deter shoplifting. Engaged and attentive staff can create a less conducive environment for theft. A friendly and approachable atmosphere can make potential thieves feel less comfortable.
- Review and Adapt: Regularly review your shoplifting prevention measures and adapt them to changing trends and patterns. What worked six months ago might not be as effective now.