Shoplifting can be a significant concern for businesses in any area, and Rothwell, North Northamptonshire, is no exception. While Rothwell demonstrates a safety score of 83/100, which is above the UK average of 79, its crime rate of 68.2 per 1,000 residents is lower than the UK average of 91.6. This suggests a degree of vulnerability that requires proactive measures. So, what steps can local businesses in Rothwell take to minimise the risk of shoplifting?
Firstly, understanding the context is vital. The population of Rothwell is 10,164, meaning even relatively small incidents can have a noticeable impact on the local business community. Prevention is always better than cure, and several strategies can be implemented.
Visible Deterrents: Installing and maintaining visible CCTV cameras is a proven deterrent. Ensure cameras are positioned to cover high-risk areas such as entrances, exits, and displays of valuable goods. Clear signage indicating CCTV surveillance is in operation can act as an immediate preventative measure.
Staff Training: Train staff to be observant and aware of their surroundings. This includes recognising suspicious behaviour, such as loitering or unusual interest in specific items. Encourage staff to approach and assist customers, as this can deter potential shoplifters. A well-trained team is your first line of defence.
Store Layout and Display: A cluttered store layout can provide opportunities for shoplifters to conceal items. Maintaining clear aisles and well-organised displays makes it more difficult to steal unnoticed. High-value items should be kept within sight of staff or behind secure display cases.
Loss Prevention Technology: Consider implementing electronic article surveillance (EAS) tags on high-value merchandise. These tags, which trigger an alarm if removed without authorization, can be a significant deterrent.
Reporting and Collaboration: Regularly report incidents of shoplifting to the police. Sharing information with neighbouring businesses can also help identify patterns and trends in shoplifting activity within Rothwell. This collaborative approach can lead to more effective preventative measures.
While the crime rate in Rothwell is below the national average, the relatively small population means that even a few incidents can have a disproportionate impact. By implementing these strategies, Rothwell businesses can work to reduce their vulnerability to shoplifting and create a safer environment for both staff and customers.