Dursley’s crime profile in July 2023 reveals an unusual juxtaposition of trends: while overall crime rates remained 10.8% below the UK average at 7.4 per 1,000 residents, specific categories like shoplifting and bicycle theft surged far above national benchmarks. The area’s crime profile was dominated by violence and sexual offences (36.4% of total crimes), followed by anti-social behaviour (12.7%) and shoplifting (12.7%). This balance contrasts with the UK average, where violence and sexual offences make up a smaller share of total crimes. The seasonal context of July—peak summer, school holidays, and tourism—likely influenced these patterns. For instance, the 50% increase in shoplifting compared to the UK average may reflect higher foot traffic in retail areas during the summer months. Conversely, the 37% reduction in anti-social behaviour compared to the UK average could align with the dispersal of transient populations during school breaks. Bicycle theft in Dursley was 200% above the UK average, a figure that may reflect local factors such as cycling infrastructure or community activity patterns. These findings underscore the need to consider both seasonal rhythms and area-specific characteristics when interpreting crime data, rather than relying on broad national comparisons.