Shoplifting can be a significant concern for businesses, and Longford, within the Tewkesbury Borough, is no exception. The area has a crime rate of 107.6 incidents per 1,000 residents, which is higher than the UK average of 91.6. While a safety score of 74/100 suggests a generally safe environment, this elevated crime rate indicates that preventative measures for businesses are particularly important.
So, what can Longford businesses do? Several steps can be taken to deter shoplifters and protect assets. Firstly, improve visibility. Ensure your store layout allows clear lines of sight throughout the premises. Remove obstructions that could provide cover for potential thieves. Consider strategically placed mirrors to enhance visibility.
Secondly, invest in staff training. Employees should be trained to recognise suspicious behaviour and approach potential shoplifters calmly and professionally. Training should also cover proper reporting procedures and loss prevention techniques. A vigilant and observant staff is a powerful deterrent.
Thirdly, utilise technology. CCTV systems are a proven deterrent. Ensure cameras are clearly visible and that recordings are regularly reviewed. Electronic Article Surveillance (EAS) tags on high-value items can also be effective. While the initial investment can be a factor, the long-term cost savings from reduced losses can be substantial.
Fourthly, establish clear policies and signage. Displaying clear signage regarding shoplifting consequences can act as a deterrent. Having a visible presence of security personnel, either employed or contracted, can also be beneficial.
Finally, engage with the local community. Longford has a population of 2351, and fostering a sense of community can contribute to overall safety. Joining or supporting local neighbourhood watch schemes can provide valuable information and support. Sharing information about shoplifting incidents with other local businesses can also help create a network of awareness and prevention.