July 2025 saw Westward Ho! maintain a crime rate of 3.6 per 1,000 residents, 58.1% below the UK average of 8.6. This coastal town, known for its tourism and summer festivals, experienced a notable shift in crime patterns. Violence and sexual offences accounted for 42.1% of all reported crimes — a category where the area's rate (1.5 per 1,000) was 51% below the UK average. The second most common crime was shoplifting, though its surge in July will require closer examination. The seasonal context of peak tourism and extended daylight hours likely contributes to the high proportion of violent crimes, which may reflect increased foot traffic in the town centre. Meanwhile, property crimes remained relatively low, with only 6 incidents reported. The area's low crime rate compared to the UK average suggests effective local policing or community engagement. The interplay between seasonal tourism and crime patterns is evident in the data, with anti-social behaviour and public order offences also showing marked disparities from national figures. This suggests that Westward Ho!'s unique character — a blend of residential and tourist activity — shapes its crime profile differently than the UK average.