August 2023 saw an unexpected spike in shoplifting in Cromer, a coastal town in North Norfolk, with a 200% increase in incidents compared to July. This surge, alongside a 100% rise in robbery, contrasts with declines in anti-social behaviour and other theft, creating a complex crime picture. The area's overall crime rate of 7.0 per 1,000 residents placed it 13.6% below the UK average, a position reinforced by lower rates of anti-social behaviour (24% below UK average) and criminal damage (21% below). However, violence and sexual offences—accounting for 52.8% of all crimes—remained 40% above the UK average, a disparity that may reflect the town's seasonal dynamics. As a peak holiday month, August typically sees increased tourism, which could exacerbate certain crime types while reducing others. The data suggests a need for targeted strategies to address the sharp rise in shoplifting, linked to retail activity during the summer season, while maintaining the positive trends in reducing anti-social behaviour. Cromer's position as a coastal resort, with its transient population and seasonal economy, likely shapes these patterns, though the exact drivers of the shoplifting spike remain to be explored.